We are helping our client, a global trusted cybersecurity specialist for digital infrastructure with a global business footprint in more than 40 countries, to find an experienced Marketing Manager to be part of their team in Singapore. You will be responsible for key channel partner programs, events, and initiatives and be excellent in planning, project management, and communication skills, as well as the ability to provide marketing support to business partners. You are required to work closely with sales and resellers’ marketing teams to deliver integrated campaigns and initiatives to the market.
Responsibilities
- Plan and deliver channel partner marketing campaigns, events, and initiatives aligned with our vendor objectives to achieve business and revenue growth targets.
- Develop and implement integrated marketing campaigns focused on awareness and demand generation, including events, campaigns, online, social, telemarketing, engagement, and nurture.
- Manage the lead funnel and guide effectiveness and efficiency for campaigns, from monitoring top-of-funnel volume to funnel conversion rates and actual pipeline generated.
- Manage the allocated budget and be accountable for the ROI of marketing programs.
- Analyse results, metrics, and reports to determine the effectiveness of marketing activities.
- Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes.
Requirements
- 3+ years of B2B marketing experience in the technology field
- Demonstrated ability to create and develop strategies and integrated marketing campaigns, as well as the ability to carry out tactical elements of these plans.
- Solid project management, planning, and organizational skills with attention to detail
- Ability to take the initiative and deliver projects unsupervised.
- Excellent written, verbal, and presentation skills; ability to develop relationships and communicate with all levels of the organization.
- Proficiency in Microsoft Outlook, Excel, PowerPoint, and Word
- Experience with Adobe CC Suite (Id,Ps), Marketo or Eloqua, WordPress is a plus